Seven Hotels, Seven Identities
Visit the hotel groupSeven Algarve properties needed regular social content without every account looking interchangeable. I started on one hotel, built the workflow from planning to publication, and was then trusted with all seven.
- 7
- Algarve properties
- 1 → 7
- Accounts trusted with
- 6K+
- Views, vs 400–600 usual
- 100+
- Likes on that post
Moodboard first. Feed second.
A sunset summer aesthetic set the palette before anything was shot. Stills were selected and reels were filmed and edited to hold that look, so the grid reads as one account rather than nine unrelated posts.
10× the account’s usual reachMost reels on the account sat around 400 to 600 views, with only a couple ever reaching 1.5 to 2K. This one crossed 6,000 views and 100+ likes. The number is small in absolute terms. On this account it was a step change.
Then the other properties
Hover to play · scroll the wall →
Also produced for Muthu Forte do Vale, Muthu Forte da Oura and further properties in the group
Seven voices, one team
Mood, colour, pacing and edit style adapted per property, never one template stretched seven ways.
Planned before it was shot
Property review, concept and audio chosen up front, then only what could realistically be captured on site.
Briefed without the language
Worked with managers and staff to schedule shoots, using visual references and demos instead of Portuguese.
Also on the desk
- ✱Movie night invite poster
- ✱Influencer itinerary with cost estimate
- ✱Filmed and edited a real wedding proposal on property
One person, the whole loop: concept, shoot, edit, schedule.
